Our services
Good questions.
Useful answers.
Three connected areas of support. One practical approach: understand the problem, find the focus, and make the next step clear.
Strategy & direction
Decide where to focus. Give the whole business a clear sense of what comes next.
Talk about strategyWhen it helps
You’re deciding where the business goes next, weighing new opportunities, or finding it hard to agree on priorities.
How we approach it
We review your current position, speak with the people closest to the work, and explore a small set of realistic options. Together, we choose a direction and define what needs to happen first.
What you leave with
A concise direction document, an agreed set of priorities, and a 90-day plan with owners, milestones, and review points.
- Business and market review
- Priority setting and trade-offs
- A practical 90-day action plan
Systems & operations
Make the everyday work better, with clearer responsibilities and fewer moving parts.
Talk about operationsWhen it helps
Growth has made things complicated. Work gets repeated, handovers are unclear, or decisions take longer than they should.
How we approach it
We map how work moves through the business, identify friction, and redesign the parts that create the most difficulty. Changes are tested with the people who will use them.
What you leave with
Documented workflows, clearer responsibilities, and a practical reporting rhythm. Tools are chosen to fit the work, rather than the other way around.
- Workflow and handover mapping
- Roles and decision ownership
- Simple reporting and review rhythms
Brand & positioning
Find the clearest expression of what you do, who it helps, and why it matters.
Talk about positioningWhen it helps
You do good work, but it’s difficult to explain your value. Your offer has changed, or the right customers aren’t recognising themselves in your message.
How we approach it
We listen to customers and your team, review the competitive context, and define a clear position. Then we translate that thinking into language your business can use consistently.
What you leave with
A positioning statement, a clear value proposition, and a messaging guide with practical examples for your website, proposals, and conversations.
- Customer and competitor interviews
- Positioning and value proposition
- Messaging your team can actually use
Before we begin
A few practical
questions.
What does a first conversation involve?
A chance to describe what’s happening in your business and what you’d like to change. We discuss whether the work fits, what information would help, and what a sensible first step might be.
How is an engagement scoped?
The scope follows the problem. Before any work begins, we agree the questions to address, the deliverables, who needs to be involved, the timetable, and the fee.
Can we work on more than one area?
Yes. Strategy, operations, and positioning often connect. We identify the most useful starting point and sequence the work so your team has room to put it into practice.
Is this a real advisory business?
No. Alder is a fictional business used to demonstrate this website template. The service descriptions are sample content for you to adapt to your own offer.